Principles of Strategic Fundraising - 4 credits

Strategic fundraising begins with a clear mission and follows is an iterative, dynamic process for translating the mission into a series of specific outcomes and tangible support for the organization. With the organization’s vision, values, mission and goals as the core of the process, fundraising is done with high ethical standards, ensuring accountability to the donors and compliance with all applicable federal, state and local laws. Various fundraising strategies and vehicles are discussed, along with the role of the staff and the board in fundraising. The course concludes with cases and examples that illustrate and explore current issues in fundraising.